Extra Form

d48254ca8a50d4f6af79897ab377cff9.jpg

 

 

Q. Could you explain about you and your design company?
IDEAS PEOPLE is a creative agency from Singapore since 2004. We are a strong believer in “Creating brand visual that gets you inspired!”. We have been working with many great brands from different countries such as Toshiba, Essilor, Bridgestone, Nikon, Bank of China etc. We pursue our belief and Philosophy by value our people, believe in the company and solving clients’ problem. We are a bunch of fun-loving creatives and if you look close enough, there is always an element of fun in the work that we do.

 

 

0b5bdb463176ffded962ba4edf63a6f1.jpg

 

 

Q. Congratulations to the K-Design Award 2017. I would like to present your testimonials and your work description.
Thank you and we are honored to be one of the communication winner in the K-Design Award 2017. We created a packaging for Vivalicious, which owns a large range of Lifestyle products in Singapore. Designed with a clear brand concept that blends with their collections, we split the packaging into their respective brand - SPACE & EPICURE. A minimalist direction - effectively evoke this selected mood and color, while conveying the style & quality of the product. The contemporary and clean look made pleasant to the eyes with a fun and sometimes-unexpected surprise. There are details added to the packaging that contribute to the sensory unboxing experience “Isn’t it great to be Alive!” on the inner flap, allow consumer to appreciate that life is beautiful!

 

 

c2ed597a3a07a1bdfa3cbfe034050097.jpg

 

7a7e7ded896092c4d5ebd53177475b35.jpg

 

 

Q. How did you get inspired in this award?
We need to understand client’s needs and find a desirable solutions for them through logical needs and creative ways that evokes end-users’ emotion on wanting to own the product. "We need to get imaginative, intuition, and explore possibilities of what could be in a creative way."

 

 

1e3c876a545cdc0cacafe8d7e48d73c9.jpg

 

cfb1cc55cc7a99706713c5cfd132470c.jpg

 

 

Q. What if you have memorable works besides your winning works?
“Innovation leads to a Better Earth” - K-Design 2016 Award Winner. This calendar was created base on our client’s vision - Eco-friendly and responsible to our Earth with Toshiba e-Studio products and core features of producing vibrant colors prints from their multi-function printers. The overall design uses energetic color tone with infographic to give a rich and dynamic approach. In 2017, the calendar design was also nominated for the German Design Award 2018. Another 2 of our projects were been awarded by International Design Award for Bronze and Honorable Mention under the Graphic Design category.

 

 

 

dcdb01a8dc04e060b2ba455b884beeb9.jpg

 


Q. What if you have the most inspired design books or mentors?
“The Design of Everyday Things” by Donald A. Norman, who is one of the world’s most influential designer. Donald A. Norman wrote the book for many reasons. The initial thought was the frustration that he encountered with ‘everyday things’. His inability to operate simple things was frustrating, and after feeling flustered and confused at that inability, he realized that much of the problem was due to poorly designed interface. Donald A. Norman said “Remember, tools not only control WHAT we do, but HOW we do it and the way we VIEW ourselves, society and the world! Our design can change a task, a society, and the world."

 

 

cdb63895ed90829be5226c99751e8f07.jpg

 

 

Q. What do you want to achieve one’s goal in your life as a designer?
Hoping more designers will come together and share creative ideas and make the world more visually appealing and beautiful. I believe every designer should stand firm on their creative ideas and make a bold statement without fear of rejection from all clients.

 

 

 

Media_Design Team

Contact _070-7740-4445, sori@designsori.com

 

Copyright ⓒ Designsori Reproduction - Redistribution prohibited

* If you display source and original text link, you can freely post on blog and homepage.


  1. 2018/02/03 in NEWS

    K-디자인 어워드 심사위원장 홍익대학교 IDAS 나건 교수 인터뷰

  2. 2017/10/31 in GRAPHIC

    싱가포르 'IDEAS PEOPLE' K-디자인 어워드 위너 수상

  3. 2017/03/19 in NEWS

    디자인소리 김도영 대표, 이태리 A디자인어워드 등 5개 국제공모전 심사위원 역임

  4. 2017/10/24 in GRAPHIC

    부가부 스튜디오 레드닷 어워드 베스트오브더베스트 수상

  5. 2017/10/11 in SPACE

    하이드로코리아 K-디자인 어워드 브론즈 수상

  6. 2017/10/10 in SPACE

    건축공방 심희준, 박수정 K-디자인 어워드 실버 수상

  7. 2017/10/09 in GRAPHIC

    아트앤디자인인터내셔널 K-디자인 어워드 그랜드 프라이즈 수상

  8. 2017/10/05 in PRODUCT

    878 권진아, 성연재 K-디자인 어워드 위너 수상

Board Pagination Prev 1 ... 421 422 423 424 425 ... 441 Next
/ 441